How we work

The Paradoxxical Process

  1. Data + Creativity: We start with deep data analysis, then inject creativity to craft digital marketing strategies that resonate emotionally and perform exceptionally.

  2. Human-Centered Tech: We leverage the latest tech—AI, personalization, and immersive experiences—without losing sight of what truly matters: the human connection.

  3. Seamless Experiences: We map the entire customer journey, identifying key moments across digital touchpoints to create cohesive, frictionless, and memorable experiences.

Why Paradoxxical?

Paradoxxical offers forward-thinking marketing strategies, reimagined customer journeys, and cutting-edge digital transformation. By blending creativity with analytical rigor, we help brands lead in a rapidly evolving world—turning complexity into opportunity and inspiration. For businesses ready to innovate and grow, Paradoxxical is the partner that makes it happen.

Meet the Team

karen burchell paradoxxical


  • Partner

    Karen is a dynamic professional specializing in content management and social media strategy. With a strong background in digital marketing communications, she excels as a Social Media Specialist, crafting campaigns that effectively engage target audiences. Her expertise in social media marketing enables her to develop strategies that boost brand visibility and foster community growth. As a Content Manager and Social Media Strategist, Karen combines creative storytelling with data-driven insights to optimize online presence across multiple platforms.

Patrick Burchell paradoxxical


  • Founder & Managing Director

    Patrick is a seasoned strategist with a passion for digital transformation and improving customer experiences. He has a proven track record in developing high-ROI digital and marketing strategies that build brands and create engaging experiences. With expertise across retail, social, digital, and brand strategies, Patrick's international experience spans industries like consumer goods, healthcare, retail, and more. His leadership style fosters collaboration and drives business success through strategic vision, profit generation, and staff development, consistently delivering measurable results in both B2B and B2C sectors.